market background
With the development of globalization, international trade has become more and more frequent, and the foreign trade market has become an important sales channel for the sex underwear industry.Interest underwear is a special underwear item. Its design style and use are different from ordinary underwear, and they are more sexy and sexy.The foreign trade market not only expands the scope of sexy underwear sales, but also increases the benefits of sexy underwear dealers.
Market size
According to statistics from market research agencies, the scale of the global sex lingerie market has shown a steady rise in recent years. In 2021, the size of the sex underwear market has exceeded $ 100 billion.Among them, the foreign trade market accounts for more than 15%of the total sales of the sex underwear market.
Market demand
The demand for sex underwear in the international market mainly comes from people with interesting life needs.This crowd is mainly distributed in Europe, America and Asia, especially in Northern Europe, Japan, South Korea, the United States and other places.In addition, the foreign trade market has dealers all over the world, and its audience is also wide.
Market Distribution
The foreign trade market is mainly distributed in Europe and the United States and Asia.The sexy underwear market in Europe and the United States is relatively mature, the price is high, and the market price in Asia is relatively low, but it lacks more mature sales channels.At present, China’s sexy underwear manufacturing has become a global manufacturing center, accounting for more than 70%of the global market share, and it is also an important exporter of sexy underwear.
market competition
The foreign trade market competition is very fierce, and there are a lot of sexy underwear brands and manufacturers in both domestic and foreign.In the European and American markets, the main erotic underwear brands include Victoria’s Secret, La Perla, Agent Provocateur, etc.In Asia, domestic sex lingerie brands and foreign brands have a certain market share.
Brand characteristics
In the sexy underwear market, the differentiation of the brand is extremely important.In the foreign trade market, the impact of the brand can not only be reflected in product quality and design, but also its marketing model and operating strategy.For example, brand Victoria’s Secret has a high popularity worldwide, its quality and design have also been widely recognized, and its marketing on social platforms is also very successful.
market trend
With the development of socialism and the advancement of technology, the types and styles of sexy underwear are becoming more and more diverse.In the future, the sexy underwear market will pay more attention to innovation and services, and brands and manufacturers must continue to meet the needs of consumers.In addition, the rise of e -commerce and mobile Internet has also made the channels of sexy underwear sales more widely and flexible.
Market risk
In the foreign trade market, enterprises should pay attention to issues such as quality, certification, and e -commerce platforms.Especially in Europe and the United States and other markets, companies also face political risks and exchange rate fluctuations.In the domestic market, companies should pay attention to fakes and inferiority, brand and intellectual property rights.
market expectation
In general, the future prospects of the sex underwear market are very broad.As consumers attach great importance to health and quality of life, the demand for sex underwear markets will continue to grow.At the same time, enterprises should continue to launch differentiated and innovative products in accordance with market conditions and consumption trends to meet the needs of consumers.
Conclusion
The sexy underwear foreign trade market has shown a steady growth trend globally. However, in order to occupy an advantageous position in fierce competition, pay attention to all aspects of the entire process of manufacturing and sales.Differential, innovative products.