What is the domestic sexy underwear market

What is the domestic sexy underwear market

Market overview

With the increase of people’s attention to sexual health, the sexy underwear market is becoming more and more popular with the younger generation.At present, the domestic sexy underwear market has grown year by year, and the overall market size has exceeded 10 billion, and the future market potential is still huge.

Main consumer group

The main consumer groups include couples, couples, single people, etc.Among them, the celibate and the husband and wife group are the main consumer groups in the sex underwear market, accounting for more than 80%of the sexy underwear market.

product type

There are many types of sexy underwear products, including women’s clothing, men’s clothing, sex props, sexual products, etc.Among them, women’s clothing has the highest sales of sexy underwear, because women are more proactive when buying sexy underwear and greater market demand.

Brand structure

At present, there are many domestic sexy underwear market brands, and there are spinning brands and specialty underwear brands.At present, foreign brands have achieved great success in the domestic sexy underwear market, and consumers have high evaluation of their quality and word of mouth.

Sales channels

Interesting underwear sales are mainly through two ways: online sales and physical store sales.Among them, online sales occupy the main channel for market sales.Unlike other commercial categories, most of the sexy underwear has not yet been popularized in physical stores, and more is mainly based on e -commerce platform sales.

market competition

The interesting underwear market is fiercely competitive, and various brands have released new products, launched promotional activities, and drove sales through Double Eleven and other major promotion activities.Facing the strong offensive of foreign brands, domestic sex lingerie brands have begun to broaden sales channels and improve product quality and reputation.

Consumer psychology

Due to the particularity of sexy underwear, consumers often pay more attention to the quality and design of the product when buying sexy underwear, and the price of sexy underwear is expensive and requires higher consumer budgets.At the same time, consumers pay more attention to privacy protection.

market expectation

With the continuous progress of society and the improvement of people’s attention to sexual health, the market prospects in the sex underwear are broad.As the market expands year by year, the market potential will gradually be released.In the future, the sexy underwear market will usher in more opportunities and challenges.

In the domestic sex lingerie market, brands, quality, price, design, etc. are all the focus of consumers’ attention.As the potential of the sexy underwear market gradually release, various brands will adopt more innovative strategies and operating models to promote the development and growth of the market.

If you want to learn more about sexy lingerie or purchase men’s or sexy women’s underwear, you can visit our official website: https://melbournelingerie.com