What is the domestic sexy underwear market
Market overview
With the increase of people’s attention to sexual health, the sexy underwear market is becoming more and more popular with the younger generation.At present, the domestic sexy underwear market has grown year by year, and the overall market size has exceeded 10 billion, and the future market potential is still huge.
Main consumer group
The main consumer groups include couples, couples, single people, etc.Among them, the celibate and the husband and wife group are the main consumer groups in the sex underwear market, accounting for more than 80%of the sexy underwear market.
product type
There are many types of sexy underwear products, including women’s clothing, men’s clothing, sex props, sexual products, etc.Among them, women’s clothing has the highest sales of sexy underwear, because women are more proactive when buying sexy underwear and greater market demand.
Brand structure
At present, there are many domestic sexy underwear market brands, and there are spinning brands and specialty underwear brands.At present, foreign brands have achieved great success in the domestic sexy underwear market, and consumers have high evaluation of their quality and word of mouth.
Sales channels
Interesting underwear sales are mainly through two ways: online sales and physical store sales.Among them, online sales occupy the main channel for market sales.Unlike other commercial categories, most of the sexy underwear has not yet been popularized in physical stores, and more is mainly based on e -commerce platform sales.
market competition
The interesting underwear market is fiercely competitive, and various brands have released new products, launched promotional activities, and drove sales through Double Eleven and other major promotion activities.Facing the strong offensive of foreign brands, domestic sex lingerie brands have begun to broaden sales channels and improve product quality and reputation.
Consumer psychology
Due to the particularity of sexy underwear, consumers often pay more attention to the quality and design of the product when buying sexy underwear, and the price of sexy underwear is expensive and requires higher consumer budgets.At the same time, consumers pay more attention to privacy protection.
market expectation
With the continuous progress of society and the improvement of people’s attention to sexual health, the market prospects in the sex underwear are broad.As the market expands year by year, the market potential will gradually be released.In the future, the sexy underwear market will usher in more opportunities and challenges.
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