Sales of sexy underwear every year

Sales of sexy underwear every year

Sales of sexy underwear every year

As a clothing that focuses on sexy and sexy, sexy underwear has become a must -have item for modern fashion women.As people’s requirements for the quality of life continue to increase, the sales of sexy underwear have also increased rapidly.This article will explore the annual sales of sexy underwear according to market data and industry reports.

1. Funeral underwear market overview

The sex underwear market has developed very rapidly in the past ten years, especially today, after the 50th and 60s, it has gradually become a mainstream consumer group.This trend has also been confirmed by data. According to data reports from relevant agencies, the sales of the sex underwear market in the past few years have shown more than 20%of the compound annual growth rate of more than 20%.

2. Sales characteristics of sexy underwear

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The sales of sexy underwear have obvious seasonality. Its sales peak periods are concentrated on Valentine’s Day, Christmas and other important festivals and spring and summer seasons.In addition, on the major Internet e -commerce platforms, erotic underwear also shows strong online sales capabilities. According to incomplete statistics, the current sex underwear e -commerce channels account for about 1/3 of the entire market.

3. Sexy underwear sales regional distribution

The sale of sexy underwear is related to the city’s economic level and quality of life. Compared with large cities, the sales of sexy underwear in small cities are obviously relatively low.The sales situation in the region shows that the sales volume of large cities such as Beijing, Shanghai, Guangzhou and Shenzhen is higher than other cities, and can account for more than 40%of the entire market sales.

4. The characteristics of related consumer groups

The consumption group of sexy underwear is mainly women aged between the ages of 20-40. These women are usually important people looking for fun or deep feelings with their deep feelings with their partners.In addition, a single woman with a busy work and poor marriage status quo and a wide social circle are also the main consumer groups of sexy underwear.

5. The main competitive brand of sexy underwear sales

There are many brands in the sex underwear market. From the perspective of market share allocation, there are mainly brands such as Luki, LVLOVE, color seductive, and Summer.In the process of competition, these brands strategically lay out the layout of offline physical stores and online e -commerce platforms to achieve sales competition through product differentiation.

6. The design style of sexy underwear products

The sales volume of sex underwear is closely related to design style.The sexy underwear design style in the market can be divided into sexy, cute, romantic, noble and other types.Among them, sexy and cute design styles can account for more than 60 % of the sales of the entire market.

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7. Different demand for consumers in different ages

Sex underwear has differentiated needs among consumers of different ages.For young women, the colorful and diverse sexy underwear is more attractive, and for mature women, it is more oriented to a noble, elegant, and textured design style.

8. The development trend of sexy underwear market

The sex underwear market will still show a good development trend in the next few years, mainly due to the trend of youth and developed e -commerce environment.In the future, the sexy underwear industry will focus on the rapid development of product development, channel expansion, and brand promotion.

In summary, the sex underwear market has entered a period of rapid growth since 2009, and its annual sales have shown more than 20%of the compound annual growth rate.With the continuous expansion of the social circle and the continuous increase in work pressure, sexy underwear has become an important choice for modern women to improve emotional life.Therefore, the prospect of the sexy underwear market is very broad.